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Guests More Rate Conscious, Shorter Booking Windows Normal
Inflation may be easing, but budget awareness hasn’t gone away. Tariff turbulence continues to weigh heavily. Balance rate optimization with perceived value

Tariff Turbulence: Navigating the Uncharted Waters of 2025
The current tariff war represents a major inflection point – and a test of strategic agility for commercial leaders, and specifically revenue managers

What Google Generative Search Means for Hotel Direct Bookings
With Google’s Generative Search, users receive detailed answers, trip summaries, and personalized insights based on conversational prompts