tcrm

Total Customised Revenue Management (TCRM) has a simple but powerful goal: deliver high-quality, personalised strategic revenue expertise to hotels

Rather than treating alignment as a theoretical goal, Q1 is the time to evaluate how revenue and marketing actually work together

When a commercial leadership role becomes vacant, it rarely goes unnoticed. But the time it takes to fill that role can quietly disrupt performance

AI has not eliminated the travelers journey; it has condensed it. Discovery is faster, options are filtered earlier with less touchpoints before deciding

Hotels that invest early in AI adoption, proactively monitor demand drivers, and rethink labour strategies will be best positioned

When powered by clean guest data and guided by revenue strategy, email marketing drives tangible business outcomes

Predictive analytics is only as valuable as the actions it drives. Revenue teams should integrate these insights across all commercial disciplines

Trend analysis may feel a bit old-school exercise in the world of AI and automated reporting, but it is still an effective way to ground a budget with data

We believe a successful revenue strategy requires a strong understanding of marketing metrics that directly tie to demand, conversion, and revenue impact

Here is the round up of investment, product launches and strategic partnerships during the month of August for our Hotel Technology Expert Partners