smartness

letters spelling out the word pricing

How to Check Your 2026 Prices Before Going Live

Opening availability doesn’t mean just clicking a button and putting your rooms online, especially if you have just simply copied last year’s prices

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person on a laptop making a hotel search and booking online illustrating the importance for hotels to ensure their property appears in chatgpt gemini and perplexity

How to Make Your Hotel Appear in AI Search Tools

In this article, we’ll explore how AI search tools work and how you can make sure your hotel gets mentioned in their responses

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fingers on a keyboard with envelopes flying in air reflecting the value of a newsletter as part of a hotel marketing campaign

3 Occupancy Based Newsletter Ideas for August Email Campaigns

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

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arrow going down reflecting hotel concerns about low occupancy in August and what can be done to avoid this problem

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

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email icon an a mobile phone reflecting the fact email marketing still drives business outcomes when aligned with and guided by revenue strategy

How to (Legally) Get The Real Email Address of OTA Guests

Collecting your guests’ real email address is a priority. We walk you through what to set up first and how to collect emails legally and strategically

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neon hotel vacancy sign illustrating the impact of low season and how hotels can fill rooms by using AI powered ads

2026 Availability: Why It Pays To Open Early (Risk-Free)

In reality, opening your 2026 availability as early as spring 2025 can give you a powerful competitive advantage – if done correctly

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two people tugging on money reflecting the importance of hotels to try and develop strategies that help disintermediate them from otas

How to Disintermediate from OTAs: 4 Basic Strategies

So, disintermediation means breaking free, at least in part, from the tight conditions imposed by OTAs. But what are the actual benefits?

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money under a jigsaw piece reflecting the fact demand does not live in your pms anymore

Why Include OTAs in Your Hotel Revenue Management Strategy?

Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy

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ITB Berlin 2025 Revenue Hub Expert Partners Exhibiting or Attending

Heading to ITB? So are our Expert Partners ….. Like to Meet?

With so much to see we thought it might be helpful to see which of our Expert Partners are exhibiting or attending ITB Berlin 2025

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the words competitive pricing written out illustrating the importance for hotels to prepare their pricing strategy for the upcoming holiday season

How To Set Your Spring 2025 Pricing Strategy Today

Spring is a key revenue period, and now is the ideal time to analyze early booking data and optimize your pricing strategy

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