sem
Market Trend: Refining SEM Strategies for Full-Funnel Marketing
A strong marketing strategy will align audience targets throughout the funnel to ensure each campaign is “feeding the funnel” with users that will convert
SEM vs Metasearch Marketing: 10 Strategies For Hoteliers To Try
SEM and metasearch marketing utilize paid advertising to help properties compete online for increased website traffic and direct bookings against OTAs
SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel
SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?
5 Ways Hotels Capture Returning Demand with Search Engine Marketing
This data can also be used to reach previous and new guests and grow your customer base through remarketing lists for search ads (RLSA)
Should Your Hotel Maintain, Slow or Pause Paid Advertising?
Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller
How to Make Sense of Hotel Search Engine Marketing
Hotel search engine marketing is important to understand so that you can drive more traffic to your website and increase the number of bookings throughout the year.
The Facts That Every Hotelier Should Know about SEO vs. SEM
A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]
