words search engine marketing on a blue piece of paper but is sem better than seo

SEO vs SEM: What’s the Difference and How Can Both Benefit Your Hotel

SEO and SEM are two of the most common abbreviations in the acronym soup of digital marketing. What’s the difference and how can they benefit your hotel?

Read more

5 Ways Hotels Capture Returning Demand with Search Engine Marketing

This data can also be used to reach previous and new guests and grow your customer base through remarketing lists for search ads (RLSA)

Read more

Should Your Hotel Maintain, Slow or Pause Paid Advertising?

Many aren’t aware that the avg. cost per click for paid advertising through Google Ads has dropped significantly as bidding auctions have become smaller

Read more

How to Make Sense of Hotel Search Engine Marketing

Hotel search engine marketing is important to understand so that you can drive more traffic to your website and increase the number of bookings throughout the year.

Read more

The Facts That Every Hotelier Should Know about SEO vs. SEM

A hotel’s online search ranking is an important tool for gaining more exposure. The higher up your website is displayed on search results, the more likely they are to click […]

Read more