roompricegenie

neon hotel sign saying no vacancy illustrating impact of overbooking and the risk to maximizing occupancy

Overbooking Strategy: How to Maximize Occupancy

On the upside, strategic overbooking can lead to higher occupancy and increased profitability. On the downside, there is always the risk of overshooting

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letters spelling out the word pricing

Hotel Forecasting: How to Plan and Price More Strategically

We explain how to use forecasting insights to optimize pricing and inventory, improve operational planning and exceed budget targets

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arrow pointing down and percentages getting smaller illustrating why it is important for hotels to develop direct booking strategies that do not require the lowering of rates

Maximizing Hotel Room Revenue with Strategic Discounting

In this article we explain how to adopt a strategic approach to room discounting, balancing occupancy and average rate to maximize revenue.

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person with a magnifying glass following footprints reflecting the need for hotels to really understand who their competitors are and how to price against them

Competitors: Know Who They Are and How to Price Against Them

By monitoring a more comprehensive competitors set, hoteliers can better understand market demand and traveler price sensitivity

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revenue manager sharing with his general manager the performance of the hotel

Hotel Pricing & Distribution: Right Prices on the Right Channels

What are the pros and cons of different distribution channels? How can you stand out? Here are the essentials of hotel distribution and pricing

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stack of coins arrows pointing up and a graph going upwards reflecting the potential impact of RevPAC for hotels

Hotel Rate Plans: How to Win Bookings and Influence Travelers

In addition to aligning offers with guest behavior and preferences, some rate plans are designed to reward desired traveler behavior

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unsold hotel rooms mean the revenue potential is gone for good

Room Categories: Descriptions, Photos, and Pricing That Sell

Managing room categories is one of the most challenging aspects of hotel revenue management. It’s especially important for small independent properties

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boutique hotel room illustrating a small hotel challenge and the importance of google reviews

Revenue Management Essentials for Independent Hotels

We answer the most important questions owners and operators of independent properties have about revenue management

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a person at a laptop with coins and a graph overlay illustrating the questions of rms technology over human revenue manager

Epic Duel: RMS vs Revenue Managers… Who Will Come Out Top?

I can understand why it may seem to revenue managers that an RMS is their competition, rather than a tool to help them be more effective

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steps going up reflecting the tactics to implementing data based pricing strategies

Steps to Implementing Data Based Pricing Strategies

Given the unpredictability of the current market, it’s key that hotels update their pricing based on the current supply and demand on a regular basis

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