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roas

old plane cockpit with lots of dials reflecting how an rms can feel too complicated and that is why on 30 percent of hotels use one

Evolving Past ROAS as the Primary Marketing KPI

Apr23

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

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How to Analyze Your Hotel Marketing Campaigns’ ROAS

Apr6

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”

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