roas

ROAS measures how effectively your ad spend (the water) turns into sales (the harvest). A high ROAS means your system is efficient

There is growing recognition of ROAS limitations as a solitary measure of success. This metric often falls short of capturing the full impact of marketing initiatives

Next time someone highlights ROAS take a minute and ask yourself…”okay, that’s great but let’s peel back that number because the devil is in the numbers”