otas

There is a clear evolution in how luxury hotel brands acquire new guests with email marketing maturing into a measurable, cost-effective channel

Here is the truth: direct bookings are not free. They require significant investment, ongoing effort and a strategic approach

If your pricing, visibility, and demand decisions are dictated by OTA behavior, you have lost control of the wheel. Common red flags include:

The analysis covers guest booking and hotel performance data focusing on two key areas: traveler booking behavior and hotel profitability

Overall, behaviour confirms that Black Friday is now an extended period, not a day, and that the direct channel can go head‑to‑head with OTAs

As we think about hotel distribution and marketing priorities, integrating AI is not only urgent but no longer an option

The hotel industry keeps trying to win the direct booking battle on tangible grounds, but these tactics rarely move the needle

Here is the round up of Hotel Success Stories from our Expert Partners during October outlining increased bookings and revenue

This article outlines the three most important OTA trends of 2025 every hotelier should know and practical ways to respond

Many hotels don’t have a full picture of how each distribution channel contributes to their business. OTAs may drive strong volume, but at what cost?