otas

Hotels have a brief window to establish AI visibility before the competitive landscape takes shape. Those who act now help shape what AI learns to recommend

When you push harder for direct bookings, something changes. Something most hoteliers don’t account for until too late. Your total booking volume drops

To reclaim profitability this year, hoteliers must shift from a passive OTA supplier mindset to one of active OTA strategy management

For hotels, the real issue is not who builds the smartest model. It is who controls demand at the moment of booking

Hotels that can connect directly into this agentic ecosystem will gain a critical advantage and reduce reliance on OTAs or static booking engines

The common thread across these predictions is structural change. Technology, economics, and distribution power are reshaping the industry

Hotels are seeing modest revenue growth, but margins are tightening. Rising labor costs, shorter lengths of stay, and OTA reliance are eroding profit

As the industry approaches another pivotal year, hotel leaders are once again balancing immediate commercial pressures with longer-term strategic priorities. In our recent conversation with Daan de Bruijn of Bookboost, […]

As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]

Hotel search and booking are merging into a single AI-driven process, pulling control further upstream and compressing the booking funnel