otas
7 Hotel Revenue Management Mistakes Costing You Thousands
Here are the seven most common hotel revenue management mistakes, costing your property thousands each month and what you can do to stop them
How to Reduce Hotel Booking Abandonment
While hotel booking abandonment shares some similarities to eCommerce cart abandonment, booking abandonment is more complex due to the following factors
What ChatGPT Agent Could Mean for Hotel Bookings
ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

Budget Paradox: Why Cap Direct But Leave Indirect Unlimited?
While the direct channel, which is more profitable, has a cap on investment regardless of performance, the indirect channel enjoys an unlimited budget
OTAs Aren’t Stealing Your Guests. You’re Giving Them Away
While guests book with OTAs for many reasons, you actually have more control over the situation than you realize. You just have to shift your mindset
5 OTA Mistakes That Could Be Hurting Your Revenue
Hotels rely on OTAs like Booking.com, Agoda, and Expedia to stay visible and fill rooms. But while these platforms drive bookings, they can also cause unintended revenue loss – not […]
How to Manage OTA Bookings and Commissions Profitably
Manually consolidating data between your property management system (PMS) and OTA channels is inefficient and prone to error

Who Is the Biggest OTA in Europe?
According to market estimates, Europe’s OTA market is projected to grow from $96.5 billion in 2025 to more than $140 billion by 2030

Time to Retire Resort Fees? A Strategic Analysis for Hotels
Resort fees were once a smart financial strategy. Today, their value has significantly diminished but not disappeared entirely
Do’s & Don’ts To Turn Guest Data Into Direct Bookings
In this article, we show the key do’s and don’ts for turning untapped guest data into a repeatable process that fosters the guest loyalty and direct revenue