otas
Why Include OTAs in Your Hotel Revenue Management Strategy?
Whatever the thoughts on OTAs, now is the time to consider how they can impact your hotel and make them an ally in your revenue management strategy
Stop OTAs Holding You Hostage: Reclaim Direct Bookings and Profit
No matter how much I want to support the hotel or avoid fees, I’ll reluctantly revert to OTAs if the process is too confusing or the price is out of line
First Booking Through an OTA? The Next One Should be Yours
While an OTA may own the first booking, you have an opportunity to take control of the next one by integrating a mobile app into the guest experience
Is OpenAI Operator the Death of Traditional Hotel Website Search?
Operator, is the next iteration of search. If left unchecked, it may accelerate a future where AI books rooms without guests ever visiting a hotel website
Using Incentives to Boost Direct Bookings
There are plenty of incentives you can use to win direct bookings, and many of these cost less than OTA commissions
Hotels + OTAs: Love-Hate Relationship That Needs to Change
Since OTAs will continue to be a core part of travelers’ booking process, hotels are missing a trick if they consider them adversaries
How AI is Reshaping the Hospitality Digital Marketing Industry
AI is poised to disrupt the hotel industry’s marketing landscape, creating new opportunities while challenging the dominance of existing players
Checkmate OTAs: 5 Strategies to Increase Direct Bookings
Remember: you are not at war with OTAs. However, if you only rely on OTAs to bring in bookings, you are placing yourself in a vulnerable position
Booking.com’s New Review Scoring: What it Means for Hotels
Booking is introducing significant updates to its review scoring system, and this change marks a watershed moment for hotels
How to Stop OTAs Taking More Than Their Fair Share
Are you still overly reliant on OTAs like Booking.com, whose high costs and unpredictable policies might be eating into your bottom line?