occupancy

person with head in hands looking frustrated possibly a revenue manager trying to understand why the market feels so unpredictable

Why The Market Feels So Unpredictable

If you’re in the office thinking, “Why aren’t these numbers behaving how they should?” you’re not alone. The market is shifting quickly, and not predictably

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The Future of Hotel Business Intelligence: 4 Key Shifts to Watch

Real-time business intelligence will define the leaders of 2026. Operators will expect live occupancy, ADR, labor cost, and expense data

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money down the drain reflecting real cost of the wrong business mix and how it quietly destroys profitability

How the Wrong Hotel Business Mix Quietly Destroys Profitability

High occupancy can distract. A full hotel can be the least profitable version of itself when the wrong segments dominate the house

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Escape the Generic Hotel Trap and Start with Purpose

To break free from this cycle, you must stop defining your hotel by its star rating, location, or brand flag. Instead, define it by the guest’s intent

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fingers on a keyboard with envelopes flying in air reflecting the value of a newsletter as part of a hotel marketing campaign

3 Occupancy Based Newsletter Ideas for August Email Campaigns

In this article, we’ll look at two newsletter ideas based on your occupancy trends and one to send to guests who’ve already booked

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arrow going down reflecting hotel concerns about low occupancy in August and what can be done to avoid this problem

Low Occupancy in August? 4 Steps to Avoid Panic (and Price Cuts)

In this article, we walk you through the 4 key steps to analyze your occupancy – without false alarms – and show you how to act accordingly

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Why Chasing Occupancy Is Killing Your Hotel Profit

It’s time for a strategic shift. Success in today’s market isn’t about filling every room; it’s about filling your hotel with the right guest

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8 Quick Tips to Boost Bookings and Increase Your Occupancy

It can feel like there’s never enough time in the day, and small oversights can lead to missed bookings, overbookings, and displeased guests

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stack of coins arrows pointing up and a graph going upwards reflecting the potential impact of RevPAC for hotels

Crunching the Numbers: Is Your Promo Really Profitable?

Here’s how to crunch the numbers before and after a promo to see if it actually worked – or just boosted volume at a cost

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3 Moves Hotels Can Make Now to Simplify Peak Season Later

Peak season doesn’t need to be a scramble. With the right moves, hotel teams can ease the pressure, improve guest experience and unlock new revenue

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