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When we look at isolated metrics and KPIs, we are only looking at one piece of a puzzle. The concept of leading and lagging indicators can help

The practices of upselling and marketing are comparable in that they both aim to induce delight in target audiences, so they part with money

Before you start optimising your deals, they need a solid foundation. Your upsell deal needs a bit of something for every type of guest

despite the dramatic effect of Covid-19 on the national hotel industry, the sector has kept its considerable entrepreneurial strength intact

There are many ways to apply the forward thinking principles of attribute based selling through different channels for example, upselling

These tips make it easier for you and your team to bring your upselling and cross-selling offers to life without stress. Happy implementing

Take the manual work out of optimising the upselling of your room upgrades and focus on perfecting your guest communication

When looking at revenue strategies for the future, set BAR rates to attract domestic travellers, revise room types and offer flexible booking

All in all, the current results in the Benelux region are remarkably positive. We would venture to say that the recovery period has started

Here is a collection of tips from seasoned hotel professionals which address four major departments that will be crucial during rebound phase