millennials
How Millennials Are Shaping the Way Hotels Operate
As a hotelier, the process of (effectively) marketing to millennials might have initially presented itself as a rather daunting task. Just how much buying power and influence do millennials have? […]
How to Attract More Millennials to Your Property
Our series on guest segmentation has already shown how your property can attract families and appeal to business travellers. In this final post, we suggest ways you can get more […]
Importance of Selling Millennials Experiences, Not Just Beds
Today, Millennials are a widely overlooked audience for hotels; whether it’s because there is a general perception that they are entitled and hard-to-please, or because they are assumed to have […]
5 personal ways hotels can increase revenue in 2015
Growth. It’s encouraging to start the year with travel industry forecasts projecting 7.6% RevPar growth, 4.1% ADR growth, and 3.4% occupancy growth. Where there is growth there is opportunity, and […]
Are Hotels ready for the Millennial spenders
By 2020 or sooner, millennials might dominate the travel demographic. Hoteliers need to understand the nuances of this group of guests and be prepared with product and services that meet […]
