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metaverse

Tourism in the Metaverse: Can Travel Go Virtual?

May11

The metaverse could enrich the tourism experience in countless innovative ways, but which use cases have most potential, and which are still deemed risky?

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Metaverse Marketing: Opportunity for Innovation and Experimentation

May26

For marketers, the metaverse represents an opportunity to engage consumers in entirely new ways while pushing internal capabilities and brand innovation

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Featured Articles
portugal travel destination skyline with hotels but can the portugese hotel market continue to grow as before
The Portuguese Hotel Market Can No Longer Grow As Before
man holding his head in his hands possibly a sales leader wondering why their hotel dashboards continually fail to provide the information they really need
Why Hotel Dashboards Fail: Lessons for Sales Leaders
stage lights at a pop concert illustrating importance to hotels of big events to drive big opportunities
Big Events Big Opportunities: How to Prepare for Far-Out Demand
a person at a laptop with coins and a graph overlay illustrating the price illusion and why the rate a hotel files is not the rate the traveller might see
The Price Illusion: Why the Rate You File Isn’t the Rate They See
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