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![Why Segment is First Step to Creating More Personalized experiences for guests](https://revenue-hub.com/wp-content/uploads/2017/10/Hotel-Micro-Marketing.jpg)
Hotel Market Segments: Want to Know Which Generate Most Revenue?
Hoteliers that succeed with hotel market segmentation do several things well. They define the market segments for their property and which contribute most
![different colours swirling and joining reflecting the value to hotels of guest engagement](https://revenue-hub.com/wp-content/uploads/2017/05/connect-guests-build-tribe.jpg)
Why IKEA Just Made a Solid Case for Hotel Dynamic Pricing
Hoteliers getting into room dynamic pricing can go a step further. It’s about hoteliers taking steps toward embracing the idea of flexibility
![telescope by the seafront increasing market visibility](https://revenue-hub.com/wp-content/uploads/2018/08/looking-to-the-future.jpg)
Easy Wins You Gain with Hotel Market Intelligence
The next step is graduating to more in-depth market analysis to help recognize demand drivers and monitor macro markets in your area
![shutters closed like booking closing down rateintelligence](https://revenue-hub.com/wp-content/uploads/2020/11/shutters-closed.jpg)
Hotels Are You Ready? Only 2 Weeks Until Booking Shuts RateIntelligence
With just two weeks to go until Booking shuts down RateIntelligence forever, hoteliers are in need of a reliable alternative