The procedure is analogous to that of the simplified Displacement, that is, the value of the group must be added to what we have already On The Book (OTB) and we will obtain a first sales scenario
Each time we do a group quote we must evaluate the impact this has on the date of stay in the booking time, but also the selling of remaining capacity to the exclusion of other profitable segments
Many benchmarking, especially from third-party companies, show only comparison with comp set aggregate data. This, in addition to ensuring greater confidentiality, also allows a certain reliability
We can concentrate on the most tactical part, the operational part of the data analysis that will lead us to the definition of market positioning to conclude again on the benchmarking strategic analysis.
This article is part 1 and looks at how to identify your competitive set and apply the right activities to achieve a better market position and greater profits, while at […]
It is important to dynamically re-evaluate the Revenue Management strategies initially identified during the pre-opening phase, with what is actually being achieved.
The worries of the Revenue Manager must shift from competition with the OTAs to the improvement of the processes and obtaining a clearer vision of the future opportunities of the demand.