guest journey
AI Just Planned My Holiday. Is This The Future of Guest Bookings?
As AI becomes more integrated into the travel planning process, operators must rethink how they capture guest attention and secure bookings
Beyond Hotel Silos: Embrace the Guest Journey
We must reorient our entire hotel operation around the core guest journey, which can be understood in five key stages

Guest Loyalty: 5 Reasons Your Hotel Guests Are Not Returning
Focusing on reasons why guests don’t return and addressing these challenges, you unlock the power guest loyalty building lifelong advocates

WhatsApp Hotel Templates for a Personalized Guest Journey
A WhatsApp Template is a pre-approved, structured message that allows hotels to automate communication while keeping it personal

Hotel Guest Segmentation: 5 Basic Tips to Boost Conversions
Implementing guest segmentation throughout the entire guest journey can lead to higher satisfaction, loyalty, and ultimately, increased revenue

7 Best Ways to Create Guest Journeys That Amaze Your Guests
One of the reasons why guest journeys have become so popular is because they help hoteliers deliver a seamless guest experience

AI in Luxury Hospitality (Part 1): Potentials and Applications
This article examines AI applications that can optimize the guest experience in luxury hotels, whether through existing technologies or those yet to emerge
How to Optimize Revenue and Costs Along the Guest Journey
Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs
What is the Importance of the Digital Customer Journey?
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]
How to Attract More Guests to Increase Direct Bookings and Visibility
To fully grasp how to improve your hotel’s online reputation and increase direct bookings, it’s crucial to understand your guests booking journey