guest journey
How to Optimize Revenue and Costs Along the Guest Journey
Leveraging Business Intelligence during the pre-stay phases of the guest journey can significantly maximize revenue and minimize costs
What is the Importance of the Digital Customer Journey?
In today’s highly competitive hospitality landscape, understanding the digital customer journey is crucial for hotels looking to optimise their online presence and increase direct bookings. NB: This is an article […]
How to Attract More Guests to Increase Direct Bookings and Visibility
To fully grasp how to improve your hotel’s online reputation and increase direct bookings, it’s crucial to understand your guests booking journey
How to Deliver a Frictionless Guest Experience at Six Key Stages
At each journey stage you can turn a guest into a brand champion. Hotels that get it right can gain more referrals, positive reviews and increased revenue
5 Steps to Master the Inspiration Stage of the Guest Journey
The inspiration stage is when the idea of a trip is just a seed in your mind. It’s all about possibilities. Hotels can be part of this dreaming phase
