geo
GEO and What It Means for Hotel Marketers
We’ve entered the era of GEO! The rise of generative search engines means hotel marketers must create high-quality content to satisfy AI channels
How To Get Your Hotel To Appear in Google’s Featured Snippets
To rank for featured snippets, Google needs content that is structured, relevant and clearly answers user queries. Content that is search engine optimized
Boosting Direct Bookings in the Age of AI Search
GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results
AEO & GEO for Hotels: How to Optimise for AI Search
If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast
How to EEAT a Bigger Slice of Direct Bookings in the Age of AI
Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm
What is GEO (Generative Engine Optimisation) and How to be Seen
We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart
GEO vs SEO for Hotels: 10 Comparisons
GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.
GEO (Generative Engine Optimisation) and Future of Search
GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services
