geo

AI can help hotels increase direct bookings, but the value comes from improving efficiency and visibility rather than replacing human decision-making

Creating a strategy that balances GEO and SEO doesn’t require a technical overhaul. It needs clarity, consistency and intent. Here are a few starting points

We’ve entered the era of GEO! The rise of generative search engines means hotel marketers must create high-quality content to satisfy AI channels

To rank for featured snippets, Google needs content that is structured, relevant and clearly answers user queries. Content that is search engine optimized

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services