geo

Boosting Direct Bookings in the Age of AI Search

GEO for hotels offers a major opportunity to bypass crowded OTA listings and drive high-intent, direct bookings straight from AI search results

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person using ai to search on a laptop reflecting the importance for hotels to rethink hotel search and distribution in the agentic era

AEO & GEO for Hotels: How to Optimise for AI Search

If you’ve never heard of AEO or GEO for hotels, you’re not that far behind. The way we search for information online is evolving fast

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How to EEAT a Bigger Slice of Direct Bookings in the Age of AI

Hotels that align their content strategy with EEAT will not only rank better but will remain discoverable as AI-driven travel planning becomes the norm

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What is GEO (Generative Engine Optimisation) and How to be Seen

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

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GEO vs SEO for Hotels: 10 Comparisons

GEO vs SEO? Lets break down what changes and what stays the same. Key Takeaway: Your GEO should build on top of your SEO strategy.

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GEO (Generative Engine Optimisation) and Future of Search

GEO ultimately boosts your brand’s presence in AI-powered search results for queries related to your hotel, destination and services

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