flights
McKinsey: The Evolving Role of Experiences in Travel
The travel industry has yet to crack the code on an approach that can simultaneously please travelers and produce profit at scale for distributors
McKinsey: What is the Future of Travel
Travel is back, but traveler flows are shifting. Three major shifts have been identified that industry stakeholders should consider for the future
Technology and Tourism: A Journey Through the Centuries
If we analyze human behaviour regarding travel from a historical point of view, we see travel and hospitality have always been closely related to technology
McKinsey: The Promise of Travel in the Age of AI
The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations
Digital Nomads: Who Are They And How Are They Shaping Travel
There was a staggering 131% increase in digital nomads from the US when compared to pre-pandemic 2019. Digital nomads are definitely on the rise
Travelers Spend Over 5 Hours Researching Trips Before Booking
Research reveals how travelers seek inspiration and plan their trip, spending over 5 hours on average with travel content in the 45 days prior to booking
Strong Travel Enthusiasm Maintains European Tourism Rebound
Inflation and increased travel costs are squeezing wallets, however, travel spending is still prioritised against other discretionary spending
How Are The Different Generations Traveling?
As the years go by, different generations have different priorities and the travel industry is starting to take notice
What Motivates Customers to Book Travel?
Understanding external factors that inspire whether or not a customer books a trip, along with what motivates them to upgrade, is key to travel marketing
Is Pent-up Travel Demand At An End? It Depends
Has the pent-up demand that helped fuel a surge in travel as the pandemic ebbed finally run its course? Analyses from two major financial institutions, Mastercard and Bank of America, […]