cpa

Google Kills Metasearch Commission Bidding (CPA): What Next?

Feb14

The end of google commission based bidding models impacts hotels. We outline options to ensure your metasearch strategy remains high value and impactful

Trivago Introduces its New Net CPA on Consumption

Jan31

The new Net CPA on Consumption model is an improvement by trivago in line with what hotels are looking for: visibility and reservations with a guaranteed return

Featured Articles

man looking at a computer screen quizzically possibly reflecting the lack of trust with ai when booking a hotel reservation illustrating how the ai funnel is broken and the way to fix this is by building trust in the consideration phase

The AI Funnel is Broken! The Fix? Build Trust in Consideration Phase

tightrope walker between two rocks reflecting the need for hotels to bridge the gap between seo and content marketing

Bridging the Gap: SEO and Content Marketing in Hotels

TikTok Has Entered the Chat: Metasearch

bookboost article image about 5 guest segments every hotel should be using in their email campaigns

5 Guest Segments Every Hotel Should Use in Email Campaigns

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