commercial
3 Imperatives: New Playbook for Hotel Commercial Leaders
This article cuts through the noise to focus on the strategic challenges that every commercial leader must confront head-on
From Top Line Revenue to Bottom Line Profit
Sales, marketing, and revenue teams are becoming commercial strategists using big data to identify high-margin customer segments and optimize channel costs
Why Build a Commercial Strategy for Your Revenue Management?
How integrated strategies and modern technology can transform your revenue management, making your hotel agile, and ready for the future
Hotel Commercial Strategy: Solutions and Optimisation
We explain why you need a hotel commercial strategy, and offer practical steps on how to successfully create and implement one
8 Strategies to Grow Revenue Across Hotel Commercial Teams
We share eight strategies that are being used by top-performing hotels. Each one delivers real impact across sales, marketing, and revenue
AI Tsunami: Understanding the Impact on Commercial Functions
The rise of AI doesn’t mean the end for skilled commercial pros, but it calls for a change from routine tasks to strategic thinking and human skills
Hotel Digital Marketing Can Bridge Gaps in Commercial Strategy
Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out
7 Taboo Topics in Commercial Strategy
Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers
Understanding and Implementing Hotel Commercial Strategy
From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue
How to Create a Commercial Mindset that Will Drive Revenue
A commercial culture should be instinctual, something that is not only deeply embedded in the company but also entwined in the DNA of every single employee
