commercial

Hotel digital marketing must transcend silos and focus on aligning efforts with sales and revenue teams to ensure the property stands out

Discussing these taboo topics in commercial strategy is crucial. Open conversations about revenue management challenges can break down barriers

From pricing and marketing to distribution and revenue management, every aspect of a hotel’s commercial strategy plays a crucial role in maximizing revenue

A commercial culture should be instinctual, something that is not only deeply embedded in the company but also entwined in the DNA of every single employee

A commercial strategy platform provides each discipline with actionable recommendations, ensuring strategic impact on hotel revenue

Let’s explore how AI might help solve these other nagging Commercial Strategy challenges that just won’t seem to go away

The need for data continues to evolve as we focus on the digital first guest and their ever evolving needs. Meaningful data has many advantages for hotels

The inevitability of business evolution is apparent in the way business silos have transformed from the days before a revenue manager