chatgpt
3&6: 2026 Crystal Ball Predictions for Hotels
As we look ahead to 2026, one thing is clear for hotel general managers and revenue leaders: digital distribution and demand generation are becoming less controllable, more automated, and increasingly […]
What is GEO (Generative Engine Optimisation) and How to be Seen
We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart
What ChatGPT Agent Could Mean for Hotel Bookings
ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking
How to Make the Most of AI and ChatGPT at Your Hotel
While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer
