chatgpt

What is GEO (Generative Engine Optimisation) and How to be Seen

We explore what GEO is and how it compares to traditional SEO. Examining the similarities between GEO and SEO, before diving into what sets GEO apart

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What ChatGPT Agent Could Mean for Hotel Bookings

ChatGPT agent can navigate websites and execute multi-step workflows independently, raising questions about its impact on hotel discovery and booking

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coloured strands coming together to make the shape of a head reflecting the merging of ai chatgpt and machine learning with the human element

How to Make the Most of AI and ChatGPT at Your Hotel

While AI and natural language models like ChatGPT are still in their early stages, it’s already worth exploring the benefits they offer

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Featured Articles
person on a laptop with credit card possibly making direct booking on a hotel website reflecting importance of balancing rate optimization with perceived value as guests still demonstrate rate consciousness
Guests More Rate Conscious, Shorter Booking Windows Normal
spotify playlist illustrating the value of personalisation and what hotels can learn for analytical dashboard customisation
What Spotify Playlists Teach Us About Personalized Dashboards
money burning reflecting the budget paradox and asks why hotels have a limited budget for their direct channel but unlimited for indirect
Budget Paradox: Why Cap Direct But Leave Indirect Unlimited?
article image of discussion with Javier Delgado Muerza of mirai looking at the DMA Fallout and Why Hotel Direct Bookings Are at Risk
DMA Fallout: Why Hotel Direct Bookings Are at Risk
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