attribution
Rejuvenate Your Revenue Strategy for 2021 and Beyond
As you tailor your marketing based on segment, demand forecasts, and behavior, you’ll gain momentum that drives your revenue management strategy forward
IOS 14: What it Means for Hotel’s Social Advertising Attribution
Facebook has made some changes to their advertising platform, with particular focus on attribution methods and conversion events.
Choose the Right Attribution Model in Google Analytics
Attribution seems like the deep end of the pool in which no digital marketers want to swim. Mostly because it’s hard to know where to start, and we’ve built our […]
Marketing initiatives: are they really worth it?
Tom Bacon shares marketing lessons from Choice Hotels, and taps his own personal experience to find that marketing spend is more complicated than you think How do you assess the […]
What marketers need to know about Google Attribution
Despite the fact that it has been a priority for years, attribution remains one of many marketers’ biggest challenges. Now, Google is trying to change that with the unveiling of […]
How Google Plans to Kill ‘Last Click Attribution’
Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights about how earlier ad dollars perform […]
Last Click Attribution is Killing Your Hotel Marketing Campaigns
Marketing success today can be measured using many diverse metrics. Analytics programs let you measure everything from who and where your website visitors come from to what content they are […]
