attribute based selling
Beyond Room Rates: A New Era with Attribute Based Selling
Here is a look at Attribute Based Selling from both the guest and hotelier point of view, as well as challenges and benefits of implementing such a strategy
Hotels Must Offer Something Competing Digital Intermediaries Cannot
Third party encroachment on the customer booking journey means higher costs for hotels to achieve visibility in the eye of the consumer
With ABS Hoteliers Can Leverage Retail Best Practices
Your guests want more control. When it comes to their hotel stay, ABS (attribute-based selling) offers the same retail style customization they are after
