analytics

PMAX is a separate Google Ads campaign type that uses Google’s AI to optimize ad delivery across nearly every part of the Google ecosystem

If you want your board to not be bored (and keep investment flowing), stop drowning them in numbers and start telling the story behind them

A hospitality data platform eliminates disconnect. It gives hoteliers a complete, actionable view of performance across every level of their business

Choosing a data analytics platform isn’t about ticking boxes on a features list. Get it wrong, and you’ll add to the noise

Predictive analytics is only as valuable as the actions it drives. Revenue teams should integrate these insights across all commercial disciplines

That’s why the real shift is from descriptive analytics to predictive and prescriptive analytics. It gives you a forward view so you can:

We explore which KPIs and supporting metrics matter most for marketing and sales teams; and how you can interpret commercial data

How to transition from chaos to clarity, transforming your revenue manager role from a high-stress data operator to a high-impact strategic leader

For hotel general managers and revenue leaders, TFG’s journey highlights a critical truth: automation doesn’t replace expertise, it amplifies it

Dark social refers to traffic and engagement that comes from private channels. Think direct messaging apps, email shares, even private Slack groups