airlines

Ancillary Revenue: How Airlines (and Beyond) Turn Extras into $Bns
From baggage fees to in-flight meals, and even loyalty-based perks, these ancillary revenues have evolved into a $148 billion industry for airlines alone

How Airlines Can Inspire Travelers With a Digital Shopping Cart
Travelers visit up to 277 web pages before booking a trip, 2.5 pages a day in the early phase of planning and up to 25 on the day of purchase
McKinsey: Travel a Top Priority, Especially for Younger Generations
Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge
The Digital Hotel Guest Journey is Broken – What Can Airlines Teach Us?
But enough with the excuses: what can hotels learn from airlines in terms of digital pre-, during- and post stay guest experiences?
10 Ways Airlines Use Artificial Intelligence and Data Science
Collecting and crunching data about customers, airlines understand passengers’ tastes. So, revenue managers start from measuring willingness to pay (WTP)
Airline Ancillary Revenue Projected to Reach $65.8 Billion in 2021
In 2012, ancillary revenue per passenger was estimated to be $12.13; by 2019 this had increased to $23.91, and the 2021 projection is $27.60
Next in Loyalty: Eight Levers to Turn Customers Into Fans
Understanding eight levers that significantly impact the performance of loyalty programs can help companies extract the most from their membership programs
Airline Dynamic Pricing Strategy: Current Problems and Continuous Pricing
Let’s talk about the current methods of dynamic pricing and how the techniques are maturing to match the current airline distribution market
The Current State of Airline Pricing post-Covid
Traditional means of pricing based on time to departure is now irrelevant as most of the bookings are being made in a shorter, condensed booking window
Positive Momentum Continues For Return To Business Travel (GBTA Poll)
Nearly a quarter of poll respondents said their company has resumed non-essential business travel, or that the company has in place a plan to resume travel