Delving into the world of guest loyalty and AI-powered loyalty programmes is key to unlocking unprecedented guest satisfaction and building lasting relationships in hospitality.
NB: This is an article and guide from HiJiffy, one of our Expert Partners
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Curious about how to successfully nurture loyalty or how AI can be used in this area? Our free publication combines a recap of the industry research and practical examples exploring:
- The importance of guest loyalty;
- The power of loyalty programmes to drive guest loyalty;
- How AI tools enrich the loyalty experience;
- Staff training in AI to improve loyalty strategies;
- Future trends in AI innovations for the guest experience.
Download this free publication below or read on to explore more.
What are Guest Loyalty and Loyalty Programmes?
In the hospitality industry, the idea of guest loyalty has become a key part of revenue generation strategy, especially for direct bookings. Loyalty is more than just staying at a hotel over and over again. It means feeling connected and happy with the hotel brand emotionally and physically. Most studies on this subject emphasise the importance of regular stays and the value of the experiences that forge a lasting bond between the guest and the hotel.
Complementing this is the strategic implementation of loyalty programmes, which have evolved to become more than just marketing tactics. These programmes are designed to recognise and reward guests using various mechanisms like points-based systems, tiered rewards, and personalised hotel offers. They affect guests at every stage of their stay, pre-stay to post-stay, by providing incentives and information to enhance their upcoming visit; during their stay, by providing individualised services and experiences; and post-stay, by encouraging feedback and ongoing involvement.
The evolution of these programmes shows a growing understanding of what makes guests loyal. They’re not just about racking up points any more; they’re about crafting a unique and lasting memory for each guest who comes through the door. This evolution is a response to a more competitive marketplace and a more discerning clientele, looking for more than just a place to stay but also an experience that speaks to them personally.
Read the full article at HiJiffy
