A confirmation email has the power to build your guest’s trust and loyalty, get them excited about their upcoming stay, and generate additional revenue

Personalization has become a hot topic, but the question is, when it comes to personalization vs privacy, what do your hotel guests actually prefer?

Customer retention is the secret to healthy growth and profitability – it’s also how you turn guests into brand ambassadors

We’re diving deep into three transformative eCommerce strategies to explore how they can boost direct bookings and craft an unparalleled guest experience

For hotels, partnering with influencers can be an effective strategy to enhance brand exposure, engage potential customers and create compelling content

A hotel’s reputation has major influence on revenue through effects on price perception of guests, as a customer loyalty measure, and a marketing factor

We sought to uncover more specific influences besides common internet search engines to help determine which review channels should be the main focus

It is time to bid farewell to gut decisions and embark on the path of data-driven hotel distribution, by leveraging data, numbers, and facts

The best advice for responding to negative reviews about price is to be timely. Response times need to be less than 24 hours

OTAs are like that matchmaking friend who will set you up on the first date but then refuse to stop meddling in the relationship