In an industry where every touchpoint matters, lead nurture emails are a critical tool for fostering lasting relationships with your guests

Contrary to instinct, reducing room rates won’t guarantee midweek bookings. In fact, it eats into your profits and undermines your hotel credibility

You can run a marketing campaign with stellar awareness, traffic or return, but the hotel as a whole could still be underperforming

To help you learn how AI is improving digital marketing strategies such as paid search this article outlines everything you need to know

The effects of shopping cart abandonment go far beyond the missed revenue opportunity that occurs in the moment – there is a ripple effect

In today’s complex distribution landscape, more hotel companies are transitioning to a CRS-centric strategy to leverage the advantages

Trivago Free Booking Links aim to support independent hoteliers with the means to get ahead of their competition and secure more direct bookings

Upselling and cross-selling techniques are powerful tools that enable hotels to increase ancillary revenue while providing guests with enhanced experiences

Resort revenue management has become an indispensable tool for businesses, fostering strategies that maximize yield and build strong customer relationships

Automated pricing systems have involuntarily joined forces with the OTAs to drive down the price, leading to the commoditization of hotels