Collecting Guest Preference Data: Critical Gaps and Discrepancies
What is the right way for hotels to optimize their digital operations and data gathering to deliver personalized and enhance the guest experiences?

XLR8 RMS “Who Are We”: In Conversation with Natasha Pereira
Hear how XLR8 RMS leverages Artificial Intelligence to empower hoteliers with forecasting and price recommendation to business intelligence for revenue

Elevated Revenue Performance and Increased ADR: 5 Case Studies
5 case studies which can help hoteliers looking to optimize revenue, develop sophisticated pricing strategies and refine revenue management strategies
The Battle for Direct Bookings
As hospitality digital marketing has progressed, so have the strategies and tactics used by hotels to overcome OTAs and drive direct bookings
The Symbiotic Relationship of Hotel Asset Management and Revenue Optimization
What always surprises me is that revenue teams do not always understand their owners’ investment objectives and what their short or long-term objectives are

The Six Levels of the Google Hotels Funnel
In each stage of the funnel we will identify the main KPIs you should be aware of in terms of assessing whether your numbers are adequate

Will AI Replace Hotel Revenue Managers? The Million $$ Question
By offloading repetitive tasks to AI, revenue managers can focus on higher-value activities that require human expertise and critical thinking

Pricing Strategies to Maximize ADR, RevPAR and Profitability
Continuing to use manual and fixed pricing in times of unprecedented variability in demand introduces unnecessary risk
5 Signs Your Hotel Tech Stack is Outdated
Here are 5 signs a hotel tech stack is outdated, along with tips on which state-of-the-art solutions to consider instead

WhatsApp Marketing Examples
WhatsApp is like a canvas waiting for your creative brushstrokes. With the right strategy you can make marketing wonders happen