Hotels Squander Millions By Ignoring Their Best Revenue Prospects
Ask most hoteliers how they attract prospective guests and they’ll tell you about their marketing campaigns and loyalty programs. Ironically, the lowest hanging fruit for most hotels goes mostly […]
Airbnb data reveals impact of the sharing economy
More than 3 million people in the UK used Airbnb accommodation for their travels this year in a boost to the sharing economy, the site has revealed. There were […]
Booking.com vs TripTease: truth and transparency
Pamela Whitby analyses an interesting development in the hotel distribution landscape Poor taste or not, the letter sent by Booking.com to hotel partners last week shows that the hackles […]
Expedia full funnel study offers insight
A recently published study by Expedia Media Solutions has shed more light on how travel bookers in the US journey to their product of choice and what this means […]
Travellers spend more time booking hotels than flights
Sojern’s new Interactive Hotel Insights Report reveals two major consumer behaviour changes – travellers are spending more time on the hotel path to purchase than for airlines and last-minute bookers […]
WishList Drip Test Post
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Profile of the New Revenue Manager
NB: This article is written by Dr Kelly McGuire Executive Director, Hospitality and Travel Global Practice, SAS Institute Revenue management is taking on a more strategic role in the hospitality […]
Managing the invisible in a complex world of Revenue Management
Tom Bacon outlines some of the risks that arise from working with the ‘invisible’ systems of RM, big data and analytics systems Airline revenue management (RM) systems, like many […]
Brand consolidation: The answer to OTAs?
Competition with OTAs could drive further consolidation within the hotel industry. The top companies in the hotel industry could see further growth by adding properties to soft-brand collections. The hotel industry […]
Partnership to Increase Online Distribution Solutions
SiteMinder and one of the US’s leading property management software providers, Innsoft, have today announced a partnership to offer a new wholly-integrated online distribution solution for hotels. The partnership addresses […]
