Metasearch sites adopting instant booking for hotels
Instant booking on metasearch sites is nothing totally new, but is becoming quite a big thing, with Google having recently doubled down on it. If metasearch is leading to increases […]
STA Travel to partner with Airbnb
Homes listed on the Airbnb site are to be bookable via STA Travel both online and through an in-store referral scheme. STA Travel is the first high street travel agent […]
Growing Reliance and Trust in OTAs
Today more than ever American travelers are relying on the innovative web and app-based platforms developed by OTAs to effectively search, compare and book travel options across hotel brands, according […]
Hotels are dead, long live hotels
In the world of accommodation, it seems as if Airbnb gets all the attention. In just one week, hundreds of articles published on Airbnb covered everything from the founder’s San […]
Effect of TripAdvisor Reviews on Bookings
While we know that travel reviews influence traveler decisions—95% of travelers report using travel reviews regularly to make booking decisions*—the impact of reviews on hotels goes much further than just […]
Advance Booking Uptick is Welcome News
As the fall season comes into full swing, hotels in major North American markets are experiencing an improved advance booking pace, as well as healthy increases in both transient (individual […]
Franc fumbles affect hotels in Switzerland
A look at STR Global data year-to-date July reveals that Switzerland’s hotels overall occupancy rate has not changed compared to the same period last year. The level could be maintained […]
Why booking on Google is bad for hotels
Following the lead of Kayak.com, which has turned itself into a meta-OTA-type of a service for quite some time now, TripAdvisor rolled out their “Instant Book” feature over the past […]
Google Just Upended Hotel Distribution
Google has quietly changed its approach to the hotel industry in a big way. Separate initiatives have combined to expand Google’s hotel distribution influence. 1. Consumers no longer have to […]
How operations impacts revenue management
As in many industries, pricing in airlines is often considered a headquarters function, a process that may require detailed customer segmentation, complex demand forecast algorithms and optimisation routines. For airlines, […]
