What the year ahead holds for hotel marketing
As 2015 unwinds and we start thinking about the new year set to begin, it’s always an interesting exercise to take some time to reflect upon some of the up […]
Six questions about the future of rate parity
NB: This is viewpoint by Jason Q Freed, managing editor for Duetto Research. Attendees on a recent webinar hosted by Tnooz titled “Hotel pricing in a post-parity world” were […]
Study Identifies Areas of Improvement for TMCs
Changing Booking Behaviors Mean TMCs Can Play Greater Role Helping Travel Programs Manage Bookings and Capture Data A new GBTA Foundation study released today confirms that travel buyers want […]
Singapore hotel market poised for growth
Despite the steady supply of hotels in the pipeline that will continue to put pressure on occupancy and ADR, hotel performance is likely to improve. Benefiting from its position […]
Amadeus sees ancillary sales via OTAs up 85%
A dramatic shift towards online merchandising is being spearheaded by online travel agencies (OTAs) new research reveals. The Amadeus IT Group saw an 85% increase in the amount of […]
Plymouth revealed as ‘best value’ city in UK
Plymouth is the best value city in the UK for a hotel stay, according to Trivago’s annual Best Value UK City Index. The list, which includes 26 cities with at […]
Marriott’s Beebe explains content marketing
Large-scale marketing efforts have grown exponentially more complex than they were in the early days of the hotel industry, and now can even more closely resemble TV shows or movies […]
US style OTA consolidation is coming here
Teletext Holidays’ Steve Endacott says rising Google click costs and the emergence of new sectors like the sharing economy are the driving force behind the formation of global online travel […]
Google power, and its latest statistics, dominate BTO
Google was a constant theme during the keynotes at last week’s Buy Tourism Online event in Florence, Italy, but Lufthansa’s distribution cost charge (DCC) also made a few honorary […]
Hotels Squander Millions By Ignoring Their Best Revenue Prospects
Ask most hoteliers how they attract prospective guests and they’ll tell you about their marketing campaigns and loyalty programs. Ironically, the lowest hanging fruit for most hotels goes mostly […]
