NB: This is an article by Tom Bacon, an airline veteran and industry consultant in revenue optimisation Reasonable doubt is a legal concept, not a business concept.  US juries are […]

  Big data isn’t all about knowing every nuance of your guests; it’s also about getting a closer look at your own business. For companies like global giant Carlson Rezidor […]

  Some 81.3% of global marketers say data will become more important to their marketing and advertising efforts in 2016, according to the second annual Global Review of Data Driven […]

  NB: This is an article by Maryam Wehe, Senior VP of Applied Predictive Technologies In 2015, many hotels focused on introducing new technology, investing in new property layouts, and […]

  Travel is becoming more closely integrated with mobile Uber’s filing for a new patented feature, called Uber Travel, could have serious implications for the future of booking applications as […]

  2015 witnessed heavy consolidation in the OTA space in China. So what needs to be done by hotels to balance out their distribution mix? The pace with which OTAs […]

  A German regulator has ordered Booking.com to remove all “best price” clauses from its contracts with hotel properties in the country. The Bundeskartellamt (BKA), the German Federal Cartel Office, says the […]

It wasn’t easy for hotel digital marketers in 2015 ………. and it’s not likely to get much easier in 2016!! With issues such as the growing power of online travel […]

  Marketing, as we know it, has been rapidly evolving over the past number of years, and 2015 has been a year of significant change. The role of marketing has […]

As hoteliers round out 2015 and head into the New Year, properties in major North American markets are experiencing steady increases in bookings, with 21 of the top 25 markets […]