TikTok search ads are making waves. Having now been officially launched, this feature promises to reshape the contours of digital advertising

Experiential hotels typically run occupancies over 90%. So there is little optimization from volume. Where do we find levers to drive Revenue and Profit?

Focusing on improving guest satisfaction through personalization, independent hotels can earn recommendations leading to a steady stream of direct bookings

Revenue management is not just Excel spreadsheets and data analysis. Nor is it a magic discipline that only special people should have access to

Website URL customization might seem a minor technical detail, but it can have a significant impact on your hotel’s online success

Efforts have proven effective in enhancing campaign performance, demonstrating positive outcomes for the Hotel company’s booking goals

There are proven strategies that can empower independent hotels to enhance their online visibility, foster loyalty, and drive direct bookings

By adding social media links to your Google Business Profile, you’re creating a streamlined and engaging experience for your potential guests

Knowing the needs and wants of your audience will help you to build the right gift voucher offerings and price points for your target guests

Coming in a close second among planner frustrations was the lack of information in the rfp responses they did receive