10 key learning points from Hoteliers at WIT (Pt 1)
Key industry players geared up to “Reboot” and tackle the big issues like how to surf the wave of technology that pervades the industry (without being caught in the riptide), […]
Book. Stay. Go. Launches SaaS Marketplace
Book. Stay. Go., a leading mobile hotel solution for business, mobile, and millennial travelers, today announced the launch of the hotel industry’s first SaaS-enabled marketplace, featuring mobile check-in and mobile […]
Google wants to become our personal travel assistant
You could almost feel the air being sucked out of the room as Oliver Heckmann of Google closed off Day 1 of Phocuswright Dublin with a talk on everything the […]
Marriott delivers seamless, consumer first experience
A Marriott executive at the MMA Mobile Marketing Leadership Forum explained how the hotel company broke down media silos for a people-first attitude and discovered that 30 percent of attribution […]
Expedia’s view: Publicly available loyalty rates may be bad
NB: This is a viewpoint by Melissa Maher, senior vice president of the Global Partner Group, at Expedia. One of the questions that raised a great deal of discussion was […]
Hotel Websites Optimised for Mobile Will Rank Better
NB: This is an article from Leonardo Google updates its algorithms 500-600 times a year but rarely gives the public notice on what’s changing. But this time they did, which […]
New Era of Travel Marketing: Facebook Dynamic Ads
NB: This is an article from Adphorus Today Facebook announced Dynamic Ads for Travel (DAT), its native retargeting solution for travel advertisers. We are very excited to be one […]
Better together and the shifting digital landscape
A Marriott-Starwood marriage will bring changes but digital holds promise even if brands like Facebook now want you to pay for products like Dynamic Ads ‘Better together’ – the slogan […]
RMS Must-Have: Elasticity & Competitor Rate Considerations
NB: This is an article from IDeaS Worried the hotel down the road is attracting more guests than you are? Contemplating dropping your rates to combat a dreaded seasonal lull? […]
Big Data Look Into MENA Travel Uncovers New Insight
NB: This is an article from Adara Travelers to the Middle East and North Africa (MENA) are predominantly male, affluent, organized and loyal, according to new research from global travel […]
