Why optimisation should be a priority in digital world
The digital economy has created a new risk and reward model. The online and mobile population is set to double by 2020, millennials have ever increasing buying power and the […]
Serving up revenue management strategy in four courses
The food and beverage and hospitality industries go together like “bed and breakfast,” “cheese and wine,” and well, “revenue” and “management.” From rooftop views to custom craft cocktails to Michelin-star […]
American Millennials Disrupting Traditional Travel Models
NB: This is an article from ADARA New global research from travel data platform ADARA reveals that Millennials in America are disrupting traditional models for travel. They are dedicated travelers […]
How to forecast hotel revenue like a pro
Forecasting hotel demand can be a challenging thing to do — whether you’re a revenue manager, an operations manager or a hotel business manager. It can feel like a constantly […]
Use SEO to Connect with Segments of Your Hotel Market
There is no one-size-fits all. Your hotel’s website serves the primary function of allowing customers to book rooms online with ease, but not all of your customers are so easily […]
5 Secrets to Successful Hotel Multichannel Marketing
How do you engage today’s multi-device, multi-channel travel consumer and inspire a direct booking? This question fuels hotel marketers’ digital strategies and marketing dollars. Yet, when navigating the constantly evolving […]
A First Look at New Instagram Business Tools
Businesses have been using Instagram as a way to build their audience and connect with customers for a while now without too much insight on how their content is performing. […]
Supply and Demand: Are you maximizing room revenue?
The theory of supply and demand is one of the fundamental principles of economics. However, it’s not something constrained to leading economists. And when it comes to maximizing your hotel’s […]
Revenue Management Tech is Important to Independent Hotels
In my selling adventures at IDeaS, I often encounter smaller independent hotels with leadership teams believing ‘having fewer guest rooms’ means their property ‘doesn’t need a revenue management system’ (RMS). […]
Are Your Hotel Bookings Getting Lost In Translation?
Travel is a hot commodity worldwide. Just within the past decade, the U. S. hotel industry has seen an uplift in international travelers, with large increases in visitors hailing from […]
