pumpkin in a graveyard reflecting need for hotels to start quickly actioning their Halloween marketing plans

Fang-tastic Marketing Tactics For Halloween Hotel Festivities

Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities

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booking.com are one of many otas who charge hotels fees

Booking.com: Once Again the OTA Wins and You Lose

Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?

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optical performance evaluation glasses reflecting importance to hotels of viewing data collaboratively to drive bookings and revenue

How a Collaborative View of Data can Drive Bookings & Revenue

Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue

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letters spelling out the word pricing highlighting the current strategy of dynamic pricing for hotels

ZHAW Study on the Effect of Dynamic Pricing

Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing

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Why You Should Respond to Every Positive Review

Think of responding to positive a review as an extension of the guest experience once the person has checked out of your property

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Maximise Guest Relationships: How to Reach Them in Post-Stay Phase

With these small but impactful gestures, you can elevate guest experiences and cultivate a loyal base of satisfied customers

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The Disappointment Tax: Profits Can Pivot on Social Reviews

Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials

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The Art and Science of Hotel Budgeting: Time for a Rethink?

Most hotels overdo budgeting and discover that budgets deviate from actual performance as the year progresses

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How Travellers Find Destinations for Their Trips

In the planning phase, travellers are considering their destination options and, like the research phase, they turn to numerous different resources

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6 Strategies For Crafting A Personalised Digital Guest Experience

We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away

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