Fang-tastic Marketing Tactics For Halloween Hotel Festivities
Let’s take a closer look at a direct channel strategy that is driving higher website conversion rates and welcoming more guests for Halloween festivities
Booking.com: Once Again the OTA Wins and You Lose
Two of these confusing visibility boosters are the “free room upgrade” and “free breakfast” by Booking.com. Do you know how they work?
How a Collaborative View of Data can Drive Bookings & Revenue
Get collaborating today to leverage all the types of data and analytics your business has access to and boost bookings and revenue
ZHAW Study on the Effect of Dynamic Pricing
Hotels were able to improve their pricing competencies and guest satisfaction did not decrease after introducing dynamic pricing
Why You Should Respond to Every Positive Review
Think of responding to positive a review as an extension of the guest experience once the person has checked out of your property
Maximise Guest Relationships: How to Reach Them in Post-Stay Phase
With these small but impactful gestures, you can elevate guest experiences and cultivate a loyal base of satisfied customers
The Disappointment Tax: Profits Can Pivot on Social Reviews
Because of the reach of these channels and the influence they have, negative ratings and reviews have a disastrous impact on a hotel’s financials
The Art and Science of Hotel Budgeting: Time for a Rethink?
Most hotels overdo budgeting and discover that budgets deviate from actual performance as the year progresses
How Travellers Find Destinations for Their Trips
In the planning phase, travellers are considering their destination options and, like the research phase, they turn to numerous different resources
6 Strategies For Crafting A Personalised Digital Guest Experience
We will look at why you should provide a personalised digital guest experience and what are some easy ways for you to get started straight away