How Marriott is using WeChat in China

With Chinese tourists spending $215 billion last year, up 53 percent from the year prior, WeChat is becoming a key channel for hotel chains including Marriott, Hyatt, Sheraton and Shangri-La […]

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Hotels.com Mobile Travel Tracker around the world

The Hotels.com™ Mobile Travel Tracker uncovers the true impact mobiles are having on our booking and travel behaviours. It reveals that as mobile usage continues to grow and smartphones keep getting smarter, they’re shaping […]

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Airbnb + HotelTonight = new startup Overnight

Need a place to crash last-minute but don’t want to pay for a pricey, cookie-cutter hotel? Overnight can hook you up with a local to stay with right away. Request […]

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Why Usability and UX Matter For Your Hotel Website

If you’ve ever used a web agency, or spoken to a Product Development geek like me, you’ve probably heard the terms “UX” and “Usability.” But what do they mean, and […]

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Independent Hotels Must Defend Their Inventory

A hotel’s inventory is its lifeblood. As the digital world becomes a more important part of the circulation of that inventory, dozens, even hundreds of technology solutions have been built […]

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Choose the Best Instagram Giveaway for Your Hotel

After analyzing your hotel’s Instagram, you decide it needs more engagement. You’ve done some research and you think it might be good to host a giveaway, but you’re not sure […]

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Guide to paid media channels in travel content strategy

The trick to effective content marketing is being in the right place, at the right time, with the right content and messaging. Once you’ve defined your audience you can start […]

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Reputation Management: Meet Guest Where it Matters

‘Online reputation management’ is an activity that might sound over-complicated or unimportant. However, it’s key to building your online bookings, especially those coming directly through your website. It also helps […]

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Attract more guests through your Hotel Instagram Photos

It’s a beautiful morning, birds are singing, the sun’s shining bright, you grab a cup of  coffee, and then settle in to check your hotel’s Instagram account. Time to see […]

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Turning data into action: segment your audience

Data is changing the foundation of hospitality marketing. With personalized content, hoteliers can now engage and nurture their guests like never before. As a result, you have a new way to […]

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