Along with content parameters, the core update included revised spam policies to address the increasingly sophisticated, targeted approaches

A fundamental aspect that is often undervalued is the direct assignment of responsibility for distribution costs to the revenue manager

Effective use of local competitor pricing data is crucial for maximizing hotel’s revenue potential – key lies in strategic application of pricing insights

we look at four core challenges in revenue management and explore the potential risks posed by each challenge and offer advice for revenue managers and CEOs

Monitoring SERP volatility and adapting your strategies is key to maintaining search visibility. You’ll have to dance with Google to maximize its power

This is not to say that tech and AI are bad, but a reminder that at the end of the day, it’s your people that truly deliver guest personalization

As data moves between the hotel PMS and third-party services, it passes through networks which might not be secured, leading to potential interceptions

By leveraging data unification to recognize motivations behind each journey, marketers enhance opportunities to offer personalization travelers seek

Travel isn’t merely an interest these days. It’s become a priority – even amid uncertain economic conditions that can make budgeting a challenge

We explore how connected marketing & revenue strategies are a powerful ecommerce combination, leveraging the hotels direct channel to drive direct bookings