While Search Generative Experience is making waves, there’s still a lot we have yet to learn as Google actively experiments and tests the AI-powered product

We noticed that review volume growth is slower than other indicators, such as the number of international arrivals or hotel bookings

Hotel room rate growth played a significant role in the initial recovery but softened significantly in Q2 before falling below inflationary growth in Q3

Think of your tech stack as an ecosystem, where independent systems share data to automate cross-system processes and power seamless, efficient operations

luxury cars outside a hotel reflecting the importance of marketing within the luxury brand sector

With poor guest experiences being a main driver of chargebacks, there’s a real risk of creating a vicious cycle that leads to poor reviews and reputation

Black Friday is just around the corner! Don’t let the OTAs be the only ones to take advantage of it! Here are our recommendations for success

Group bookings offer a unique opportunity to boost revenue, and with the right strategies, you can make the most of it. Gear up and embrace these steps

The development of your marketing budget should be a highlight. It allows you to look back on successes, as well as failures, and create better strategies

Google AdSense has rolled out a game-changing feature that could redefine the way you engage with potential guests: the “Related Search” within Auto Ads