Calculating customer acquisition costs is challenging. Costs are often distributed across departments and vary by channel

We take an in-depth look at both OTAs and direct bookings – examining their pros and cons in light of today’s marketplace

Implementing these strategies will help increase your hotel’s review score, which is crucial for attracting more guests and improving your online reputation

Your email marketing should have information that’s helpful, engaging, and relevant to your subscribers. Prioritising quality over quantity to build loyalty

In the competitive landscape of the hotel industry, mastering the art of collecting online reviews is a strategic move that sets you apart from competition

The key to revenue management is following data trends and using insights to set the right pricing, AI is perfectly suited to support this hotel function

The surge of AI innovation sets the stage for travel companies to rethink how they interact with customers, develop products and manage operations

Effective conflict resolution goes beyond proving who’s right and who’s wrong. Let’s explore the best strategies to help you deal with unhappy guests

We delve into the different attribution models available in Google Ads and offer valuable insights on what hoteliers should be cautious of

We demystify the differences between Revenue Management and Price Optimization and provide actionable insider tips to boost hotel earnings