Data’s value increases when it’s shared, and you can make money by selling it. Sharing data allows marketers to better understand who their best customers are, which consumers they should […]

Hilton’s recent shake up of its loyalty programme is a bold move for the company and will impact the whole travel and hospitality sectors. Rebranded as “Hilton Honors”, members are […]

In less than a decade the twenty-something founders of Airbnb have gone from selling politics-themed cereal, back in 2007, to raising $850 million on a $30 billion valuation. In short: […]

We already know that generic blast emails, or those that you send to your entire database, are actively hurting your ability to communicate with your guests. Fortunately, targeted email campaigns, […]

Owners and operators are dead set on obtaining more direct bookings for their hotels to maximize their profits. Revenue management and marketing, more than ever, must align in order to […]

By now it should be no secret – hotel owners or managers must be quick to the keyboard in responding to guests’ reviews on platforms like TripAdvisor. It shows your […]

Even compared to 2016’s chaos, making predictions for 2017’s revenue strategy trends has proved a challenging task! In many ways, 2016 was a year for defying logic and taking actions […]

Chatbots are already working hard in the hospitality industry, from taking fast food orders to helping travelers plan their trips. While conversational AI is very much in its infancy in the hotel sector, […]

The pace of innovation across every industry and every company is astounding today, from natural language processing and data sciences to artificial intelligence and virtual reality. How exactly these mega […]

Today Oracle announced the findings of two research initiatives aimed at identifying the consumer drivers for loyalty in the food and beverage and hotel industries and the impact of technology […]