Last week we discussed how major changes from Google in 2016 affected hotel marketing. In part 2 of our 2016 recap, we turn our attention to the changes made by […]

This report presents a summary of the key findings and implications from a study entitled “Why tourists choose Airbnb: A motivation-based segmentation study underpinned by innovation concepts.” It was found […]

Where does the intermediary’s relationship with the customer end and the airline’s begin and what exactly is a direct booking? When you gather travel distribution execs together, inevitable discussions ensue […]

The best marketing  your hotel can receive comes from word of mouth generated by your promoters and advocates. A joint study between Ogilvy, Google and TNS found that 74% of […]

Google has appeared more aggressive in the travel space lately, inserting itself into the competition between hotels and online travel agencies for primacy among consumers searching for a room. The […]

In 2015, hotel occupancies were at all-time highs throughout the industry. Since most hotels are still not struggling to fill rooms in 2016, we wondered: What is the optimal occupancy […]

Complicated revenue management drives unsatisfactory results, but it doesn’t have to be that way. Let me start this story with a quote from Scott Kirby, President, United Airlines at the […]

With that simple headline, commerce arrived on one of the world’s most engaging visual platforms. An official blog post marked the announcement from the Instagram team. There would now be […]

PART 2 OF 3 – CORPORATE ACCOUNTS CONTRACTING NB: This is an article by Pontus Berner, Co-Founder and Managing Partner at berner+becker revenue management. Time flies and with 2017 around […]

The holiday season is upon us and we’re all ramping up to prepare for upcoming busy long weekends and time off over Christmas and New Year. Hoteliers specifically are energising their […]