7 Lessons Your Mom Taught You about Hotel Marketing

Every year, in honor of Mother’s Day, we share advice from the original CMOs (chief mother officers) – our mothers! And when we dove into these motherly pearls of wisdom, […]

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Ensure a successful overbooking strategy for your hotel

Ensure a successful overbooking strategy for your hotel

Simply put, a hotel that doesn’t apply overbooking is losing a big chunk of profitable revenue, as normally the high BAR rates are sold last. NB: This is an article […]

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How is Brexit Hitting Hotels? An Analysis & Recommendations

On March 29th, British Prime Minister Theresa May triggered Article 50 to start the process for the UK to leave the European Union.  Then, less than a month later – […]

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Want More Direct Bookings? Connect With Guests and Build A Tribe!

The taxi pulls away from the driveway and a deep sigh of relief washes over you. This troublesome guest has finally left. Which hotelier doesn’t experience this time and again: […]

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Google: Micro-Moments Are Multiplying. Are You Ready for the Mobile Future?

Mobile has changed everything, but it’s only Act One. Machine learning in marketing is set to drive the industry’s next revolution. Google’s Senior Vice President of Ads & Commerce, Sridhar […]

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TripAdvisor Scales Back Instant Booking in Strategy Reversal

TripAdvisor indeed appears to be downplaying hotel booking on its own sites, giving more preference to metasearch links to partners in a dramatic reversal of its initial strategy for its […]

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New hotel booking platform wants to return power to hotels

A disruptive new online travel portal named traveliko announced its imminent launch today during a press conference at Radisson Blu Plaza Bangkok. The specially developed web portal was designed from […]

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Should you price Sunday as a typical weekday rate?

With the 40th anniversary of “Saturday Night Fever” upon us, Vanity Fair recently described the pop culture movie as a “fun 70s curiosity with pitch-blackness.” The special anniversary release of […]

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How Search Engine Marketing Can Jumpstart Your Hotel’s Direct Bookings

With 89% of travelers using search engines for purchase decisions, a strong Search Engine Marketing (SEM) strategy is imperative for hoteliers. Last year alone, the US travel industry spent $5.7 […]

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Hotels Plan Lobbying Push Over Priceline Expedia ‘Monopoly’

The U.S. hotel industry plans to step up a lobbying and public relations attack on Expedia Inc. and Priceline Group Inc., hoping to convince consumers and members of the Trump […]

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