An unhealthy booking ecosystem is slowly emerging in the hotel meetings sector – and it needs to be stopped. The hotel meetings sector is going from strength to strength, with […]

Technology that statistically calculates tailored ancillary products for hotels can improve the experience while driving revenues, but could this apply to airlines too? Using big data analytics to sell more […]

Using Pinterest to market your hotel is a great way generate interest and traffic to your hotel’s website. Increased traffic, of course, gives you the opportunity to boost your direct […]

Most consumers today are very comfortable using Live Chat to engage with brands and find it extremely convenient to be able to do so at a time and place of […]

Influencer marketing has received quite a lot of buzz in recent years and was even rated the fastest-growing online customer acquisition method. Hotel brands are lavishing freebies to Instagram and […]

It’s no secret that guest loyalty drives revenue at hotels. Dedicated customers bring with them a number of advantages, as they’re more likely to book direct and tend to contribute a higher […]

Facebook’s Dynamic Ads for Travel (DAT) was created to capture travel-specific intent signals to allow advertisers to deliver relevant content to potential customers. NB: This is an article from Koddi […]

Not too long ago, one could have wondered whether loyalty programs would eventually face an industry death spiral. The rapid evolution of the internet, advancements in technology and a growing […]

Findings from a 2017 Travel Website Behavior Study by Fuel and Flip.to suggest that your hotel website is THE MOST influential factor when researching and booking a hotel. In fact, […]

Hoteliers are no longer just competing with each other for the prospective guest’s attention, but with other entities that aren’t even hotels. Online travel agencies are selling guests hotel stays […]