With zero-based budgeting, rather than tweak last year’s numbers, hotels start with a clean slate, building the budget as if it were a new hotel

Discover how hoteliers can optimize room bookings, tackle overbookings, and minimize revenue losses due to cancellations

Too many hotel leaders train staff to memorize service standards as if they were a script. As a result, guests may experience conversations which feel disingenuous

For hotel social champions, it’s a great time to evaluate last year’s content calendar to find out what worked and what needs tweaking

Like first-party data, zero-party data comes directly from interactions with your guests. You could say zero-party data is a subcategory of first-party data

Understanding your hotel’s financial performance involves thorough analysis of your balance sheet and what is often called your income statement – more commonly referred to as your P&L statement. NB: This […]

We explore the pros, cons, and best use cases of the most common Google Ads bidding strategy options available today and how each works

The big question is, how can smaller hotels take advantage of dynamic pricing when they have such limited time?

Discover key upselling strategies and learn how to increase your revenue while elevating the guest experience. Plus: explore your hotel’s revenue potential through upgrades with our ready-to-use Excel calculator.

P&L data enables you to supplement key top-line metrics and measure impact of top-line decisions on profitability relative to competitive sets