Airbnb Mega Hosts Are Turning It Into Just Another Travel Booking Site
With hundreds of listings and major corporate backers, a new breed of Airbnb host is changing the fundamentals of the service. Of Airbnb’s many hosts, Jan stands out. Jan’s profile […]
6 Ways to Grow Direct Bookings with Booking Engine Data
Your booking engine has a lot more going on under the hood than you might imagine. Specifically, it has a huge amount of useable data. Broken down properly, that data […]
Machine Learning: Buzz Phrase or the Revenue Real Deal?
Are revenue management tools hooking their wagon to one of today’s biggest buzz phrases or are they leveraging it for efficiency & insights? NB: This is an article by Fabian […]
5 Hotel Marketing Tips for Better Google Search Results
While bringing in website traffic certainly is one of Google’s most important functions, it’s not the only way hoteliers can leverage success from the search giant. Google offers a variety […]
Marketing initiatives: are they really worth it?
Tom Bacon shares marketing lessons from Choice Hotels, and taps his own personal experience to find that marketing spend is more complicated than you think How do you assess the […]
Using Local SEO To Increase Visibility For Your Hotel
If you take a look at the people around you, surely you’ll notice the increased number of faces staring at screens in the form of mobile devices, such as smartphones […]
Reimagining the Online Booking Channel
For many years, hotels and OTAs have had an ongoing feud, acting more like rivals than the (business) partners that they should be. NB: This is an article by Mike […]
How to Ensure Your Booking Engine Tracks Correctly in Google Analytics
If you are like most hoteliers, you have a website that links to a booking engine which sits on a domain other than your own. Having more than one domain […]
Which benefits will turn your lookers into direct bookers?
We’ve seen a lot of hotels go live with our Direct Booking Platform – around 17,000 at the last count. And that means we’ve seen thousands of different offers that […]
How Expedia sees the future in sharing its technology
Expedia has made a deal in recent years about its stated goal of moving from being a web company to a technology platform. Part of this shift, beyond the obvious business […]
