Why 70% of Hotel Marketing is Out of Control

Flagged properties have surrendered control of their marketing. What happens if results are poor? Key Takeaways: 7 out of 10 hotels in the US are flagged, but the brand’s national […]

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What Matters Most for Hotel Mobile Bookings? Speed!!

Mobile bookings are a challenge for the hotel industry. Even as traffic on mobile continues rising to never-before-seen levels, conversion rates on mobile aren’t quite keeping up. What are the […]

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Shape Your Revenue Strategy with Forward-Looking Market Data

It’s that time of year when hotels are eager to maximize their summer holiday months, enticing guests to purchase more premium rooms, stay longer and spend more while onsite. NB: […]

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OTAs TripAdvisor, Expedia and Hotels.com Top When Planning Vacations

In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTAs) in […]

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Google Analytics: A Hotelier’s Guide

The ‘freemium’ web analytics service is the most widely-used of its kind in the world, and for good reason: it can give you almost any insight you need into the […]

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Does Airbnb have right formula for managing online guest reviews?

Every hotelier knows how important online reviews are, and how damaging they can be if they’re unfavourable. NB: This is an article from SiteMinder Websites like TripAdvisor are nearly a […]

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Is Organic Search Dead For Hotels ?

As the movie character Ferris Bueller once famously said: “Life moves pretty fast. If you don’t stop and look around once in a while, you could miss it“. Now I […]

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Who Owns Your Guest Data? Your Hotel or the OTA

When was the last time you read a contract you were signing? We mean, really read it – every single word. NB: This is an article from Vizzly Hoteliers often […]

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Designing a loyalty programme around the modern-day traveller

There are some influential forces at work in travel, shaping how the market is evolving and challenging brands to think carefully about the future. Alternative accommodation options such as Airbnb, […]

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How to use blogging to improve SEO on your hotel website

Gaining a prominent position on a search engine is no easy feat these days. The dominance of OTAs and the sheer number of properties has created an intensely competitive space […]

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