Hotel CEOs Love Direct Booking But Have Varied Views About Strategy
Earlier this month, Hyatt Hotels & Resorts surprised many in the hotel industry when news leaked during its current contract negotiations that the company was threatening to abandon Expedia and […]
No more excuses, Hotels need to change approach to technology
Until recently, the investment and management of technology in hotels was viewed in the same category as plumbing or air-conditioning – a fixed purchase and set-up that requires only basic […]
Will Technology Replace Customer Service in Hotels?
On recent travels, I’ve noticed an increasing number of hotels using digital technology to interact with guests. Hotels have used technology for decades, of course, but the latest wave brings […]
Guest reviews considered more independent and trustworthy when booking
In a recently published article, the researchers identify the six features that have the greatest influence on the booking intentions of business travellers in mainland China, they suggest that hoteliers […]
5 effective ways hotels can attract international guests
International travel is now fully-fledged. Anyone can travel anywhere, anytime they like. Between 2011 and 2020, international travellers to the United States are expected to grow from 62.8 million to […]
5 Ways to Master PMS/CRS/RO Integration
When asked how you would assess the integration between your property management system (PMS), Central Reservation System (CRS) and Revenue Optimization (RO), over 75% of webinar attendees indicated that their […]
5 free SEO tools to improve your hotel’s search engine performance
Despite Google’s relentless expansion of its advertising platforms, which have pushed organic search results further down the page, organic traffic still makes up most of a hotel’s online traffic and […]
PPC For Hotels: How To Counter OTAs
If you’re a hotel that works with online travel agents (OTAs), you’ll be familiar with the battle of balancing your relationship with the OTAs and also driving enough sales directly. […]
10 Ways to Maximize Summer Metasearch Performance
This week marked the summer solstice and the official beginning of the summer season. For travel brands, however, the summer travel season has been in full swing for a couple […]
Should airlines cut fares to pull the punters?
More and more people are travelling, yet money is still tight in aviation. That is very clear from the news coming out of the industry’s big 2017 event – this […]
