Discover why guest segmentation is crucial in today’s competitive market, learn how to effectively categorize your hotel guests and gather the right data

Travel Tuesday, also known as “Travel Deal Tuesday,” emerged as a marketing ploy in 2017, aimed at enticing travelers to book their next adventure

But beyond a mere net ADR analysis, loyalty adds many other advantages that positively impact your bottom line but are more difficult to trace

Not all market segmentation approaches are created equal. Precision and focus in defining market segments are paramount to excelling in the hotel industry

Potential of Generative AI to improve marketing ROI in travel sectors is enormous. We expect its adoption to be quicker than the shift to the internet

A high level of guest engagement can build strong relationships, fostering loyalty and encouraging them to choose your hotel for future stays

A guest persona uses insights from data related to guests. It makes it easier for the hotel management to figure out who they should target

Hotel AI can offer a level of personalization for guests or potential guests who have never interacted with your hotel before

Increasing hotel revenue requires diversifying your services and catering to a variety of guest preferences and needs

Here are 3 reasons why adding a guest messaging platform to your hotel communication strategy is now a must