The world’s top ten airlines generate as much as 46% of sales from ancillary revenue, new research reveals. CarTrawler-sponsored analysis shows a big jump from five years ago, when the […]

OTA’s play a vital role in helping airlines operate more profitably, the boss of European travel retail giant eDreams Odigeo told a UK trade audience this week. Speaking at a […]

New research from Searchmetrics identifies the important travel industry-specific search ranking factors that travel agents, airlines, hotel chains and other travel-related brands should consider in order to help improve their […]

If attaining guests through loyalty programs, personalization and the provision of choice is the hospitality industry’s Holy Grail, then profitability is the infinite abundance it promises. When it comes to […]

The business travel arm of the Expedia group, announces results from its 4th edition Egencia Business Travel and Technology Survey* today, highlighting the increasing desire by business travelers for technology […]

Chatbots allow brands to communicate and sell to customers in a way that’s informal, easy-to-use and fun. And they’re quickly becoming a key information and shopping channel, with eMarketer reporting […]

In the world of consumer marketing, customer lifetime value (CLV) is a metric that is used to determine how much is reasonable to spend to acquire a new customer, or […]

There is far more to ancillary revenue than meets the eye and airlines and are starting to recognise that more clearly defined products could pay off. ‘Ancillary’ is a new […]

Loyalty programs have become a more valuable tool for every type of hotel as the Book Direct movement has increased momentum. They are seen, especially by major chains, as the […]

A new study commissioned by Expedia® Media Solutions, the advertising arm of Expedia, Inc., and conducted by Northstar Research Partners, explores the motives and behaviors of British, French and German […]