Measuring and Incentivizing Front Desk and Reservations Upselling
Chances are that like most hoteliers this time of year you are busy formulating your financial game plan for 2018. If so, I’m pretty sure your owners or asset managers […]
Google Travel Is Worth $100Bn – Even More Than Priceline
There’s no doubt that the Priceline Group is a juggernaut, but Skift Research calculates that Google’s travel business could be worth as much as $100 billion — and that would […]
Ancillary Revenue Survey Shows $44.6Bn Revenue Boost for Airlines
“Wealth is largely the result of habit,” German-American businessman John Jacob Astor once said. With ancillary revenue of $44.6 billion, it’s clear the airlines included in the 2017 edition of […]
Successful Hotel Revenue Management
SINCERE APOLOGIES!! Nobody likes turning up to a link and finding what they expected is no longer there. Since originally publishing the article we have been contacted by the […]
We Need to Talk About Hotel Marketing Metrics
Unfortunately for hotel marketers, our industry is drowning in metrics. From “look-to-book,” to unique visitors, to sentiment scores, to clicks…the list of stats goes on and on. With so much […]
Is This Group Business Good Revenue Business?
Back in my revenue management days I frequently heard the following when it came to group business discussions: NB: This is an article by Blake Madril, Revenue Technology Strategist at […]
Facebook Travel Summit: Adapting to the Speed of People
With one of our largest clients being in the travel space, iProspect was invited to attend Facebook’s Travel Summit this week in their NYC office. The event, “Journeys Happen Here”, […]
8 Ways to Mobilize Influencers to Promote Your Hotel Brand
In today’s digital world, advocates and influencers represent a cost-effective and powerful way to spread the word about your hotel, hotel group and brand. In this most recent blog post, […]
Designing a Guest Loyalty Program to Increase Bookings and Revenue
The hospitality industry, like any other industry in this cutthroat competitive era is massively overcrowded, implying that many hotels, big and small, have swarmed the industry in the recent past […]
Ways to Improve Guest Experience and Generate More Revenue
Just like any other business sector, the hospitality industry comes with its peculiarities and creating great visitor experiences is one of them. This is the only way you can make […]
