Last month, digital advertisers (including most hotels) and their media partners were treated to a serious surprise. NB: This is an article by Tambourine Google announced plans to block intrusive […]

Hoteliers have been putting huge amounts of efforts into building solid book direct strategies. However, your fantastic strategy to align your goals for marketing & revenue might be missing a […]

As social media platforms gain traction in usage rates and become ubiquitous in day-to-day life through the proliferation of mobile devices, they are proving to be valuable marketing channels, especially […]

The average conversion rate for direct bookings is about 1%. How to convert those 99% visitors who leave the website? NB: This is an article from GuestCentric Recently, hoteliers have […]

In the past month, some Google searches have been revealing an option to comparison-shop vacation rentals. In our checks Tuesday, we could find vacation rental filters for Barcelona, Berlin, Bordeaux, […]

A new report from A.T. Kearney, ‘What if? Imagining the future of the travel industry’, has identified trends of personalisation and seamless travel as key drivers of success in the next […]

How should hotels be reaching out to potential customers? When it comes to distribution channels, the discussion should never just be limited to the hotel’s relationship with online travel agencies […]

Within the travel world, nothing is more powerful than the social connection between people, particularly through Facebook. If travellers aren’t sharing photos and videos of their trip, then they’re probably […]

In a digital world, not only every visitor to your hotel is a potential critic, they also have the power to reach a wide audience, and their views can have […]

Google, whose mantra used to be ‘Don’t be evil’ (until it dropped it for the motto ‘Do the right thing’), is almost omnipresent in our lives these days. We use […]