One of the most globally talked about topics is the changing hotel distribution landscape and the impact on hotels. This article looks at current trends in distribution, considering the past […]

With many moving parts and no brand systems or guidance to assist, it is essential to a hotel’s revenue success to invest in the right tools, most of which will […]

The relationship between online travel agencies (OTA) and hotels exists along a spectrum ranging from that of cooperation to one of acrimony. The tenor of interactions has historically shifted over […]

Until recently, hotel owners and managers have been limited to using historical data to predict future performance.  Hoteliers have depended on occupancy as the gold standard for revenue generation. NB: […]

According to the 2018 Global Travel Forecast, travel prices are expected to rise sharply in the coming year, reaching nearly 4 percent increases in some sectors. Released today, the fourth […]

When it comes to metasearch traffic, the data for determining weekly trends for your account is readily available. We wanted to take it a step further to get a better […]

The fundamental question you must answer in your guests’ mind is, “Why should I pick you?” Wherever they’re seeing your hotel – an OTA, your website, a billboard, an online […]

The previous methods of ADR (Average Daily Rate) calculations are not good enough any longer. In the fast-paced world of the hotel industry the ecosystem of distribution channels and methods […]

In the last few years, digital marketers have debated the importance of keywords in an SEO strategy. To understand this debate, we’ll need to step back and briefly look at […]

On both sides of the pond, regulators and companies alike are scratching their heads about how to handle the search giant’s move up the trip-planning funnel Even as the European […]