Hotel industry uses scare tactics to rebuke Airbnb
On Monday morning, as MSNBC’s “Morning Joe” segued to commercial, the viewing audience was served this: Yikes! Lucky for me I live in a building with only one other tenant, who, […]
Creating the right rate plans for your hotel
One of the most complex aspects of revenue management is creating the right rate plans for your hotel. But what exactly is a rate plan? NB: This is an article […]
3 Tips to Power Up Your Hotels Digital Marketing Strategy
As digitalisation advances and accommodation providers increasingly strive to reduce their dependence on online travel agencies (OTAs), it has become even more essential for hotels to keep up with digital […]
Top 3 Rate Shopping Trends to Watch in 2017
We know that hospitality customers are more demanding than ever before. There’s more competition each year due to new builds and the increasing prevalence of OTAs and short-term rentals. NB: […]
Is Facebook Still a Relevant Platform for Hotel Social Media Marketing?
Most social marketers still consider Facebook their most valuable hotel social media platform and it shows by the amount of ad revenue poured into the platform. 2017 ad revenue for […]
Are big OTAs abusing their power?
What comes between a hotel or bed and breakfast (B&B) and its client? Not so long ago it could be a travel agent, who added value with their knowledge and […]
Why The Right Hotel Images Are SO Important with OTA search
Imagine creating a product so well-known, so pervasive in the market, and so closely identified with a particular solution, that your product name becomes synonymous with the product itself. ‘Kleenex’ […]
Here’s One Way Hotels are Failing Pre-Arrival Guests
When it comes to pre-trip guest communications, the rest of the travel industry has left hotels far behind. As a result, travelers have far higher expectations, even compared to just […]
Revenue management technology – a low, mid or high-tech approach?
Taking a walk through the E-travel halls of the major industry fairs like ITB in Berlin or WTM in London and seeing all the technology options available leaves many hoteliers […]
Summary Global Hotel Performance Q2 2017 (STR)
Asia Pacific The hotel industry in the Asia Pacific region reported positive results in the three key performance metrics during the second quarter of 2017, according to data from STR. U.S. […]
