The hotel direct booking war is on. And, hotel owners are in no mood to take a step behind. While it’s important to increase a hotel’s direct bookings, every hotelier […]

Yet another study, this one by PAN Communications, continues to lament the challenge Marketing organizations face for measuring success. NB: This is an article by Vision Edge Marketing This particular […]

Another year has nearly flown by. You are probably in the midst of or getting started on your strategy for the next year. We’ve put together some trends to consider […]

Hotels around the globe are happily promoting “their” review sites. Logos and links to Trip Advisor and similar sites are prominently displayed on hotels’ home pages and they proudly show […]

On October 4, 2017, Google released an update that allows AdWords campaigns to spend up to twice their average daily budget. Previously, campaigns would only serve up to 20% over […]

Last week, the small world of French hospitality was the scene of a truly extraordinary earthquake: Booking.com decided to charge its commission on the crumbs that represent no-shows and cancellations, […]

In August we published an extensive guide and infographic to help hotels selecting the right distribution solutions according to their specific needs. The guide was an unexpected success and it […]

A multi-device world According to ComScore, the average consumer owns almost 4 connected devices. In such a fragmented, multi-device world, it is critical that marketers understand where and how their […]

Luxury and emerging markets, a focus on mobile and the rise of the ‘cool’ hostel are among 2017’s hotel industry trends. What is luxury? In the highly competitive accommodation industry […]

When booking a getaway or business trip, travelers always consider the voices of their peers when selecting where to rest their head each night. According to TripAdvisor, 83% of travelers […]